Historians see FDR's powerful address
to Congress on December 8th 1941 as a turning point in
American history, uniting the country in a patriotic surge of support
for the 'good war'.
This speech is one of the most famous
American discourses and it is considered by politicians and political
experts as a masterwork of leadership communication in crisis.
But...Why?
Let's analyze the structure of the
speech, we will see that a strategic language and a proper attitude
can make the difference.
First of all, we notice that FDR's
speech is significantly similar to an harangue. He
captures the public attention using strong expressions and a powerful
tone of voice. He is a leader, and he has to demonstrate that he is
able to deal with such a difficult situation.
The first part of the speech is an
accusation, it highlights with strong words and direct sentences how
Japan has to be considered as an 'infamous betrayer'. It continues with
the declaration of innocence of the USA and ,again, it goes on with a
chronicle of the tragic event : the President points out that the
USA have been deceived by Japanese Institutions.
President Roosevelt now makes a list of
all the attacks launched by Japanese forces. The use of a 'directory'
is a very useful and immediate strategy used by many politicians or
leaders to capture listeners' attention, and to convey a concept or
an idea in a simple and direct way.
Roosevelt's advocation now has become
judgement. He has to demonstrate that his choices and reactions are
the right answer to Pearl Harbor attacks. He is now 'the father of
the nation', he has to demonstrate his strenght and his power, he
wants his citizens to believe that only with a brave and aggressive
behaviour USA will be victorious.
This short but extremely powerful
speech is a perfect example to see how words can change people's
mind, they can create participation and ideology.
...and that's why we all should be
careful with them!
G.